Friday, February 21, 2014

Repost: Would the construction crew on "The Block" benefit from quotas?


Informative analysis of a construction TV show and the pay gap for women in Australia:

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By Marina Go / Feb 21, 2014 6:52AM

A female chippie joined The Block last night. Of the hundreds of tradesmen swarming the building site, the producers did everything short of shining a stage light on her to highlight her presence.

And then it began. A segment devoted to the fact that there was a female carpenter in the group and ... she was a LEADER. Surely not. Apparently this clearly rare breed of tradesman could not only use a drill, she could also tell the blokes what to do. Footage was shown of her drilling and also directing the workflow.

A couple of male contestants then proceeded to discuss how great it was to have a female chippie on The Block leading the troupes. But did the producers have to include the comment that the very idea of it was "a bit hot"?

The only male contestant who actually is a tradesman exclaimed that he hadn't really met a female chippie before. And host Scott Cam, another chippie by trade, wanted to know if she was good at being the leader. He actually asked her.

It was the most patronising three minutes of television that I have witnessed in a while. The female chippie looked as capable as the next guy and anyone who hasn't just woken from a fifty-year coma knows that female leadership is increasingly not a miracle to behold.

I almost feel bad about calling out The Block for this because I actually believe that the producers were naively thinking they were doing a positive thing for women to highlight the woman. But true equality can only be achieved when women can get on with the business of working in jobs that were once the domain of men without it being made to feel token. Flooding The Block's construction crew with women would have been a better step forward for gender equality. It would have looked a lot less awkward.

The Block wasn't the worst thing about being a woman in the construction industry yesterday. The Australian Bureau of Statistics released it's latest gender pay gap figures and although on average the overall gap has slightly declined to 17.1% compared with a 17.5% gap a year earlier, the gender pay gap in the construction industry has blown out in the space of 12 months from 18.2% to 20.1%.

Construction isn't even the industry with the greatest gap. That honour falls to Financial and Insurance Services with a gap of 31.9%. My own industry, Information Media and Communications, has a gender pay gap of 18.6%, also worse than the national average. The best industry for female pay equality is Wholesale Trade with a 7.2% difference, down drastically from 17.2% a year earlier.

The thing is there doesn't have to be a gap at all. There are highly skilled female leaders in most industries waiting for an opportunity to show you what they can do. I have five women in my leadership team of eight. I will readily admit that I would rather have a 50:50 mix because I am aware of the benefits of diverse thinking at the leadership level. But I also have a broad spread of age groups, ensuring that there is a healthy mix of experience and fresh ideas.

There isn't a pay gap based on gender in our small slice of the media industry, so there must be organisations where the actual pay gap is much greater than the industry average. Those companies are undoubtedly feeling little real pressure to do anything about the gap because the industry figure lets them off the hook: everyone else in the industry must be in the same boat so how can they be expected to feel responsible for an industry issue?

I won't apologise for being a supporter of quotas. It's called good planning. Has anyone else managed to get their company to equality using a different strategy?

View the original article at http://www.womensagenda.com.au/.

Wednesday, February 5, 2014

Repost: An iron worker from the Dudley Square project shares her thoughts on Roxbury and rebuilding the historic square


An iron worker from the Dudley Square project shares her thoughts on Roxbury and rebuilding the historic square.
Music: Derek Britain "Second Class Citizen" Creative Commons Attribution/Non-Commercial

View I am Not Afraid of Heights from City of Boston on Vimeo.

Tuesday, February 4, 2014

Repost: Why Toy Startup GoldieBlox's Historic $4 Million Super Bowl Ad Win Matters

If you paid extra close attention to the commercials during Sunday’s Super Bowl, you’ll have seen a genuinely history-making 30 second spot amid the annual cavalcade of supermodel breasts and beer-drinking bros.

Toy startup GoldieBlox, which makes construction and engineering kits for little girls, had the distinction of being the first small business to air an ad during the Super Bowl.

The Oakland, Calif.-based company beat out more than 15,000 rivals in a contest run by Intuit and ultimately decided in a public vote.

The personal finance software firm footed the estimated $4 million bill for the ad, which was seen by a record 111.5 million viewers, according to Nielsen.

For GoldieBlox, the Super Bowl ad represented the culmination of a dizzying 14 months.

The company’s founder, Stanford-trained engineer Debbie Sterling, now 30, launched a Kickstarter campaign in the fall of 2012 after a particularly horrifying visit to a toy store, where she realized little had changed in the girls’ aisle since she was a child: it was all pink and pretty, with little to engage the brain.

“We are taught from a very young age that we want to become princesses,” explained Sterling in a 2013 TED talk. At present, 14 per cent of the country’s engineers are women, according to a 2012 congressional report. As she told a rapt TED audience: “Just because this is the way things are doesn’t mean this is how they have to be.”

Armed with both her engineering degree and a stint in marketing, Sterling set herself a goal of “disrupting the pink aisle” — with the eventual aim of encouraging more girls to pursue careers in STEM (science, technology, engineering and math).

Fast forward to 2013. After raising far more than her original $150,000 crowdfunding goal on Kickstarter, Sterling and her small team set about getting her toy prototype manufactured.

Each GoldieBlox kit combines a construction toy and a book that features Goldie, a smart young girl wearing a tool belt who helps solves problems by building machines. Soon enough, Toys ‘R’ Us came calling; more recently, Target agreed to start carrying GoldieBlox.

The startup’s trajectory hasn’t been without controversy. Since November, GoldieBlox has been mired in a back-and-forth battle of lawsuits with hip-hop group The Beastie Boys. The toy company used a parody version of the rappers’ hit song ‘Girls’ in an ad that swiftly went viral.

There has yet to be a decision on whether GoldieBlox had fair use rights to the 1987 hit after changing the lyrics to empower future scientists. For some pundits, Sunday’s Super Bowl ad represents a victory over naysayers.

“It must be sweet, sweet vindication for them after all that backlash,” said Rachel Sklar, an attorney and media critic who has written about the case and believes GoldieBlox was within their rights.

Sklar sees the huge success of GoldieBlox this past year as representative of a greater movement away from gendered toys — that is, blue building blocks for boys and pretty princesses for girls. She hopes this unprecedented exposure during the Super Bowl will help speed the demise of the pink aisle.

“It’s such a refreshing change to see empowered, active, fierce little girls — a departure from the representation of women in general during the Super Bowl,” she said. “It offsets GoDaddy and the like. And relaxing the strict framework in which the media depicts women feels like a vacation.”

Read the remainder of this article at http://www.forbes.com/.