Check out this great ad from Goldie Blox that targets future female engineers:
Read more about this advertising campaign in this Slate article.
Learn more about the Goldie Box company at http://www.goldieblox.com/.
The Policy Group on Tradeswomen's Issues (PGTI) is a collaboration of individuals from a variety of disciplines committed to increasing women in the construction trades. PGTI leverages the diversity of members' professions to gain greater insight into how to best push enforcement of policies set forth to increase career women in the trades. Content on this blog is submitted through PGTI members and collaborators.
Friday, November 22, 2013
Toys for future tradeswomen!
Labels:
advertising,
engineering,
equality,
gender,
girls,
Goldie Box,
stereotypes,
toys,
tradewomen,
women
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Cool! What a great way to get little ones interested in engineering/the construction trades. Looks like they're selling out fast, no surprise there.
ReplyDeleteI saw this from the New York Times Article a couple of days ago- http://bits.blogs.nytimes.com/2013/11/29/shopping-for-a-girl-consider-science-and-engineering-toys/?_r=0
Goldie Blox and Roominate are the two coolest, in my opinion.